ivory brand refresh

A brand that dates back to 1870s was in need of a refresh to speak to the moms of today.

Concept Development

Package Design

Social Media

brand idea: just a touch

Purpose: We exist to provide a touch of love & kindness from one generation to the next.

Brand Beliefs

  • When making our products, we take only what we need (just like our moms taught us).

  • Touch is one of our greatest senses.

  • Traditions live in nature and in families.

  • Gentle still means protected.

Visual Principles

  • Hand-crafted, artful

  • Soft, light-hearted

  • Authentic, natural

SOCIAL MEDIA

Our approach for our social campaign was to use family oriented imagery and natural ingredients to bring warmth back to the brand.