Safeguard handsoap
Brief: As a new player in the handsoap aisle, create a showstopping design that celebrates new limited edition scents.
Consumer Insight: “I buy stylish soaps but I worry it’s not effective on germs.” Safeguard consumers want to know they are being protected without having to compromise on experience.
Concept Development
Package Design
Retail POPs
Concept: radiant nature
As we move from season to season, nature’s symmetry and beauty is a calming reminder to embrace life’s changes.
Retail DISPLAYS
The POPs to pair with the new packaging had celebratory colors and an eye-catching kaleidoscope effect with the packing.
Solution
Before, the packaging and brand did not stand out at shelf because there was nothing ownable to the design. With this new design, the scent is displayed in an interesting way that draws the eye in.
EVERYDAY SCENTS
With the success of the Limited Edition scents, the team decided to put a similar look & feel to the everyday scent lineup. To help differentiate, I created a simpler custom illustration style to celebrate the scent notes of each sku.
