Crest whitening therapy
Brief: Design a premium toothpaste collection to showcase a new gentler Whitening Technology.
Consumer Insight: For certain consumers, her smile deserves as much attention as she puts into her skincare routine, and she wants products that fit her lifestyle.
Concept Development
Package Design
Retail POPs
Social Media
Concept: vibrant science
A world where beauty and tech merge. Bright pops of colors, balanced with white for a clinical look, familiar scientific patterns brought to life in a dimensional way.
social media
Our social media visuals focused on using natural ingredient photography in a premium beauty aesthetic.
China collection
With the success of the collection in North American markets, Crest launched in China under the name Vitamin Collection
SOLUTION
By changing the carton to white, the design felt more premium and effective than the dark blue. The activated pattern overlayed on the ingredient helped the consumer understand the new whitening technology.
